The field of aesthetic medicine is continuously changing. New technology is constantly coming out, leading to newer and better treatment options. Patients are also taking more and more interest in their health and appearance. A practice has to be able to stay ahead of the curve in order to grow and succeed. A great cosmetic surgery center or MedSpa practice must be able to do more than just offer trending procedures. It is important for patients to feel comfortable, and feel that you have their best interest, needs, and goals in mind. It is not necessary to offer every procedure in the world. It is better to specialize in certain treatments and procedures and staying up-to-date on them.